View the main RNLI Privacy and security policy
We take the privacy of our customers and website users very seriously and take great care to protect your information.
We will never pass your details onto any third party without your prior consent.
Obviously this is with the sole exception of use for the delivery of your order via our production and shipping partners.
Please note, this website may contain links to other websites which are provided for your convenience. We are only responsible for the privacy practices and security of this site. We recommend that you check the privacy and security policies and procedures of each and every other website that you visit.
Cookies and this website
"Cookies" are small text files that are placed on your computer or phone by your web browser at the request of the websites that you visit. Cookies are used to make websites work more efficiently or more conveniently, as well as provide information to the site's operators.
What cookies does this site set?
This site sets the following cookies:
PHPSESSID: A temporary cookie used to help the programming code of this website maintain settings/information for users as they move from page to page during a "session" of web browsing. The cookie is removed less than half an hour after the session finishes. The cookie only stores the ID number of the session, no private information is sought or retained.
DMCS: If you choose to opt-in to "Remember me on this computer" a semi-permanent cookie is used to help this website remember your choice for the next time you sign in. The cookie is removed after a week. The cookie only stores an encrypted reference number, no private information is sought or retained.
cookie_ok: If you choose to accept cookies this cookie is used to help this website remember your choice for the next time you visit this site. The cookie only stores a reminder of your choice, no private information is sought or retained.
Google Analytics: Cookies named "__utma","__utmb","__utmc" and "__utmz" are used by Google Analytics. Google Analytics is software provided by Google to website operators to help them measure the visitor traffic to the site. The information they track is anonymous and is not used to identify individuals. You can find out more about Google's usage of information here
Add This: May be used to ease sharing with social networking sites. Add This may collect certain anonymous information on your visit to this and other websites in order to provide advertisements about goods and services likely to be of greater interest to you. To learn more about this behavioural advertising practice, you can visit www.networkadvertising.org. You can find out more about Add This usage of information here and you can Opt Out here.
How do I remove cookies?
If you do not wish to have cookies on your computer or phone you can choose to remove them, and/or to block them altogether. You can read more about cookies and how to manage them here
What information do we collect?
In order to provide you with services, we may collect personal information about you from our website, telephone conversations, emails and written and verbal communications. We may, for example, keep a record of your name, address, delivery address, email address and telephone number.
How will we use your information?
We may also create an individual profile for you so that we can inform you of products, services or special offers that may be of interest to you.
Disclosure of your information
In order to provide our products and services to you, we may need to appoint other organisations to carry out some of the processing activities on our behalf. These will include, for example, delivery organisations and mailing houses. In these circumstances, we will ensure that your information is properly protected and that it is only used in accordance with this policy.
What to do if you do not want to receive details of offers
Please be assured, you are under no obligation to buy anything, however, if you prefer not to be contacted either by us or any of our commercial partners, you can opt out by clicking the relevant boxes on the screen upon which you provide information or by writing to us by mail or email. You can change your mind at any time by contacting us or by accessing the My Account area of this web site.
Please note, if you do opt out of receiving information, we and/or our commercial partners will be unable to keep you informed of new services, products, events or special offers that may interest you.
Use of your information outside the European Union
Some of the organisations to which we may disclose your personal information may be situated outside of the European Union. In order to provide you with the products and services you require, we may need to transfer your personal information to these countries some of which do not have laws that protect privacy rights as extensively as in the United Kingdom. If we do transfer your personal information to other territories, we will take proper steps to ensure that your information is properly protected.
Security of information
We take the security of your personal information seriously. When you submit your credit card details, we use industry standard Secure Sockets Layer (SSL) encryption technology to guard your information. In addition, we have security procedures in place to protect our paper based systems and computerised databases from loss and misuse, and only allow access to them when it is absolutely necessary to do so, and then under strict guidelines as to what use may be made of the personal information contained within them.
We may monitor or record telephone calls for security purposes and to improve the quality of services that we provide to you.
We aim to meet high standards and our policies and procedures are, therefore, constantly under review. From time to time we may change our security and privacy policies. Accordingly we recommend that you check this page periodically in order to review our current policies.
Updating and correcting information
You may correct your personal information by email or by changing your profile on our website. Please include your name, address and/or email address when you contact us as this helps us to ensure that we accept amendments only from the correct person. We encourage you to promptly update your personal information if it changes.
Your rights to access your personal information
You have the right to receive a copy of the personal information that we hold about you. We may charge a small fee towards the cost of administering any request you make. The current fee is £10.00.
How to contact us